In the smoke shop world, inventory that doesn’t move fast becomes more than dead weight — it eats up cash flow, shelf space, and customer perception. But before slashing prices and calling it a loss, consider these smart, brand-safe strategies for getting that slow stock off your shelves and into your customers’ hands.
1. Reposition & Refresh the Display
Sometimes a simple change of scenery is all it takes. Move old items to high-traffic areas like near the entrance or checkout counter. Pair them with eye-catching signage or spotlight them as “Staff Picks” or “Hidden Gems.”
- Use vertical space: Add risers to make the display pop.
- Create themed setups: For example, “Starter Kits” or “Weekend Essentials.”
- Bundle visually: Show what the item works with — pipe + cleaning tool + storage jar.
2. Pair with Best-Sellers
Place slow-movers next to your fast-selling pieces to increase visibility and make cross-selling natural. This works especially well with accessories like bowls, dab tools, or grinders.
Example: Place downstems or ash catchers next to your best-selling bongs. A quick suggestion like, “Grab an extra in case one breaks mid-session” often closes the sale.
3. Build Value-Driven Bundles
Turn old inventory into a value-packed bundle by pairing it with something people are already buying. Make the bundle tell a story — like a “New Smoker Setup” or “Glass Maintenance Kit.”
- Discount the slow-mover, not the whole bundle: Protect your margins.
- Use perceived value: Highlight how much they’re saving compared to buying items separately.
4. Offer as Free Gifts with Purchase
Instead of discounting directly, give older items as a gift when customers hit a spend threshold. For example: “Spend $75, get a free grinder.” It boosts cart size while clearing inventory.
5. Rotate in Flash Sales or Loyalty Perks
Use urgency and exclusivity to your advantage:
- Flash Sales: “Weekend Deal — 25% off select accessories”
- Loyalty rewards: Offer slow-moving items as point redemptions
- Email exclusives: “Today only — hidden deals for our VIPs”
6. Incentivize Your Staff
Your sales team can make a big difference — if they’re motivated:
- Product of the Week contests: Small prizes for who moves the most units
- Bonus commissions: Slightly higher payouts on select inventory
- Quick education sessions: Help them confidently pitch the benefits
7. Go Digital
Highlight old stock online with quick-turn promos:
- “Last Chance” social posts for clearance bundles
- Email campaigns featuring overlooked accessories
- Flash sale banners on your homepage or wholesale portal
8. Refresh Perception
If it’s been sitting too long, maybe it just needs a reframe:
- Label it “Limited Edition” or “Seasonal Closeout”
- Create new signage that focuses on its features or unique use case
- Feature it in educational content like blog posts or videos
Don’t Panic — Get Strategic
Old inventory isn’t a failure — it’s an opportunity to get creative, engage your team, and learn more about your customer preferences. Rotate, repackage, and remarket before you resort to a deep discount.
Use these 8 tactics to breathe new life into slow movers and keep your inventory fresh and profitable.
Author: Mike Colavita
Mike is the founder of FBG Wholesale and Fat Buddha Glass. With years of hands-on experience in the smoke shop industry, he's passionate about helping retailers maximize margins and move inventory smarter — not harder.